Government takes reform argument direct to the workers

7 Mar 02
Prime Minister Tony Blair has taken his argument for a radical reshaping of the public services direct to frontline staff. A 30-page pamphlet setting out Labour's vision for a more efficient public sector, the first major piece of work undertaken by t

08 March 2002

Prime Minister Tony Blair has taken his argument for a radical reshaping of the public services direct to frontline staff.

A 30-page pamphlet setting out Labour's vision for a more efficient public sector, the first major piece of work undertaken by the Office of Public Services Reform, has been sent to thousands of professionals working in education, health and the police force.

In the pamphlet, which includes a foreword by the prime minister, the government tries to set the case for customer-driven reforms.

It argues that more money can only be delivered to the front line if the sector demonstrates greater effectiveness in coping with modern demands.

The pamphlet, sent out on March 7, is seen as the latest government attempt to convince those working in essential services that ministers do have a coherent and long-term plan for the resurrection of the public sector.

This latest PR move comes just weeks before Chancellor Gordon Brown unveils the government's next Budget. This is thought likely to contain tax rises to help fund the NHS.

However, ministers realise that it will take more than a pamphlet to overturn suspicions in the public sector that the government remains unduly wedded to private sector solutions to facilitate change.

PFmar2002

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