Setting the scene for social media success

13 May 20

With 3.5 billion users worldwide, social media offers an unprecedented chance to reach out to stakeholders on a much more personalised level, but it’s not all plain sailing, as the Ashridge Centre for Research in Executive Development’s Patricia Hind explains.

  • Patricia Hind

    Patricia Hind is professor of management development at Ashridge Executive Education, Hult International Business School

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