Management decisions based on hunches and intuition resemble 17th century medicine – witchcraft with added leeches. So, asks Alasdair Robertson, how do you assemble a business case that appeals to both heart and mind, without neglecting basic facts?
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Alasdair Robertson is a director of i-three analytics, an associate lecturer with Canterbury Christchurch University and a tutor on CIPFA’s Better Business Case programme
